CHILLY'S WATER BOTTLES
PROJECT OVERVIEW AND GOALS
Chilly's are the leading brand for sustainable, reusable water bottles.
Since they were founded in 2010, the reusable water bottle market has become
oversaturated with cheap knockoffs and copycat products.
Since they were founded in 2010, the reusable water bottle market has become
oversaturated with cheap knockoffs and copycat products.
The project's overall goal was to elevate the quality of the graphic print design with
a unique and ownable aesthetic and establish new directions for future brand growth.
a unique and ownable aesthetic and establish new directions for future brand growth.
After conducting market and consumer research, three new growth areas and
a structured top-down tiered approach to the product was established,
creating a broader consumer base and new distribution channels.
a structured top-down tiered approach to the product was established,
creating a broader consumer base and new distribution channels.
The following is an overview of the design concepts against the new growth areas,
some of which will launch Fall '22. The remainder of the design concepts will be commercialized throughout 2023 and 2024.
some of which will launch Fall '22. The remainder of the design concepts will be commercialized throughout 2023 and 2024.
CHILLY'S LIFESTYLE
Goal: create design solutions for a style-conscious consumer through
fashionable and culturally relevant lifestyle products.
fashionable and culturally relevant lifestyle products.
CHILLY'S KIDS & YOUNG ADULTS
Goal: create design solutions for kids and young adults through
highly appealing, fun, bold, and colourful products.
highly appealing, fun, bold, and colourful products.
CHILLY'S SPORT
Goal: create design solutions for the active Chilly's consumer that are energetic and vibrant.
SPORT GRAPHICS
SPORT SOLIDS
