REEBOK GRAPHICS - CREATIVE FRIDAYS
Creative Direction by Kelvin Govey - Graphics by Various Artists.
"PLAY IS THE BEGINNING OF KNOWLEDGE."
Author: George Dorsey
To keep the design teams creatively energized through creative play. I introduced a monthly design and craft workshop known as "Creative Fridays" These playful and highly creative activities led to a range of exciting work. Much of our experiments created a source of original art that the designers incorporated into their seasonal design work. Activities included: Painting, Drawing, Clay Model Making, Screen Printing, Spin Art, Marbelling, Lino Cutting, Calligraphy, and experimental Robot Art.
CREATIVE EXPERIMENTATION - SPIN ART
CREATIVE EXPERIMENTATION - ROBOT ART
Print design by Vivien Fischer