OHIO ADX LAB - POSTERS
Creative direction and design by Kelvin Govey
The following posters were designed for Avery Dennison's ADX Lab label tradeshow booth as well as promotional material and exhibition graphics.
Ohio ADX logo and font studies.
Final branding and poster display.
BUCKEYE CHARACTER DESIGN
Character design for patches and heat transfer giveaways at the Ohio ADX trade show. Since at least 1840, Ohioans have referred to themselves as Buckeyes after their native horse chestnut trees' distinctive nuts. The term 'buckeye' originated from Native Americans, who called the nut 'hetuck,' meaning 'buckeye' due to resembling a deer's eye.
FOOTBALL HEAT TRANSFER NUMBERS
The following is a set of three unique number font designs to be used on football jerseys.
Each number is adaptable to different weights and outline variations.
Each number is adaptable to different weights and outline variations.
BLOCK OUT V.01
ORBICULAR V.01
ORBICULAR V.02
SHARD V.01
CIRCULAR/SUSTAINABLE ICONS
Circular graphic icon concepts were developed for Avery Dennison's circular program. The icons were integrated across various mediums, including brand and digital communications, as well as promotional applications such as patches and heat transfers.
FURTHER LABELS AND FONT STUDIES
Examples of font designs in use
