KLABU SPORTS FOUNDATION
Creative Direction, product, and graphic design by Kelvin Govey.
Founded in 2018, KLABU is a sports foundation whose mission is to use the power
of sport and community to support refugees on their way to a better future.
Supporting the unbeatable spirit of refugees by building sports clubs in refugee
camps and creating sportswear to raise funds.
KLABU BRAND IDENTITY
Butterfly logo.
BUTTERFLY PATTERN
KLABU's Signature butterfly pattern is inspired by the microscopic
zig zag scales of butterfly wings, continuing the brand narrative
throughout KLABU products and brand communication.
KALOBEYEI SPIRIT
KALOBEYEI SPIRIT TEAM BADGE.
KLABU CLUBHOUSE KALOBEYEI - KENYA 2019
KLABU's first clubhouse was opened in Kalobeyei Integrated
Settlement, Northern Kenya, home to 36,000 refugees and local Kenyans.
Currently serving 12,000 members from thirteen African countries, and
led by the refugees and local community, creating 46 paid jobs.
The mZinga app and wristbands digitally manage the sports library's inventory and
product usage so that KLABU can provide better member services and products.
mZinga means hive in Swahili.
PARTNERSHIPS
KLABU has achieved global recognition across the world for its work
in refugee camps and its iconic sports apparel, which has attracted global
media attention and support from other global organisations who want to
support KLABU in its mission.
KLABU COMMUNICATIONS
KLABU uses many communication tools to connect to its supporters and
its mission: website, social media, video, print, digital magazines, and retail p.o.s.
Weiden+Kennedy / The Kennedys
Spirit Of Kalobeyei Campaign.
Wieden+Kennedy / Glass Works Music Video.
442 Podcast Amsterdam - Kalobeyei.
AMSTERDAM SPIRIT - COMMUNITY WORKOUTS
EA SPORTS - FIFA '21
EA Sports supported KLABU by placing the Kalobeyei Spirit kit and
KLABU products in the FIFA'21 video game.
In partnership with Avery Dennison, KLABU was able to provide the Kalobeyei clubhouse with
a solar-powered roof, Wifi, Satellite, TV, Playstation, and water tower, which not only provided
much-needed resources but also enabled people to connect to the outside world through wifi,
and provide entertainment such as watching sports and children's educational programs.
The PlayStation enables the children to play Fifa'21 with their own Kalobeyei Spirit kits.
They also hold boy’s and girl’s Fifa competitions.
Wifi and Satellite
Children watching tv
Playing Fifa'21
KLABU x NIKE
NIKE partnered with KLABU to provide sports equipment to the KLABU
sports club houses and providing media support across NIKE platforms,
telling the KLABU story and amplifying the voice of the refugee athletes.
KLABU x Paris Saint-Germain
KLABU entered into a partnership with the French football club Paris Saint-Germain.
Together, KLABU-PSG will build a club centre in Cox's Bazar, Bangladesh,
the world's largest refugee camp with a 1.2 million Rohingya refugee population.
To celebrate the partnership announcement, KLABU and PSG created 80 customised away
jerseys, sold through KLABU and PSG sales channels, including a promotional takeover of
the front of PSG's des Champs-Élysées Paris store. The shirt number 80 on the away
jersey symbolises the eighty million forcibly displaced people worldwide.
(in 2023, the number has grown to over 100 million people)
Neymar da Silva Santos
Kadidiato Diani
Marcos Aoás Corrêa ‘Marquinhos’
Nadia Nadim
Moise Kean
Sara Däbritz
NADIA NADIM - PSG WOMEN'S FIRST TEAM
Through the support of Nike and Paris Saint-Germain, The former Afghan refugee
and role model, Nadia Nadeem has become an ambassador for KLABU.
Nadia Nadim with KLABU Ball - Le Parc des Princes - Paris
Nadia Nadim wearing Kalobeyei Spirit Kit
Nadia Nadim wearing Kalobeyei Spirit Kit
Nadia Nadim - KLABU Products - Le Parc des Princes
COX'S BAZAR, BANGLADESH CLUBHOUSE
Club Center and Mobile Sports Library concept drawings.
KLABU X PSG LAUNCH CAMPAIGN
To coincide with the announcement of the partnership with PSG
an exclusive shirt and campaign materials featuring PSG's athletes were
created for global press and social media as well as KLABU and
Paris Saint-Germain's retail stores.
an exclusive shirt and campaign materials featuring PSG's athletes were
created for global press and social media as well as KLABU and
Paris Saint-Germain's retail stores.
ANNOUNCEMENT - GLOBAL VIDEO CAMPAIGN
SECONDARY WIEDEN+KENNEDY CAMPAIGN
KLABU - BUTTERFLY PRODUCT RANGE
KLABU creates products to sell to KLABU's supporters and athletes;
50% of all net revenue from product sales goes towards building and
maintaining the clubhouses. On average, five refugees get access
to sports for every product sold.
Graphic and product design by kelvin govey.
Photos by Coco Olakunle.
THE DESIGN PROCESS
Colour mood boards and product drawings.
Hoody - product images from Zalando's web store.
PRO ATHLETE SUPPORT
Dutch tennis player Robin Haase supported KLABU on the professional tennis circuit,
winning the 2022 Rotterdam Open.
KLABU x KWAKU FESTIVAL AMSTERDAM
The Amsterdam Kwaku Festival is a cultural festival established in 1975
as a football tournament started by immigrants from Amsterdam.
as a football tournament started by immigrants from Amsterdam.
KLABU sponsored the festival's knock-out football tournament providing
the teams with sixteen variations of its butterfly-patterned football shirts.
the teams with sixteen variations of its butterfly-patterned football shirts.
KLABU FOOTBALLS
Kalobeyei Spirit balls - hand-made by Alive & Kicking org, Kenya.
The world's only non-profit football manufacturer.
The world's only non-profit football manufacturer.
KLABU 2021-2022 football collection
