CHILLY'S WATER BOTTLES
Chilly's is a leading brand in sustainable, reusable water bottles. Since its founding in 2010, the reusable water bottle market has become oversaturated with low-cost knockoffs and imitative products. This project aimed to elevate the brand's graphic print design by creating a distinctive and ownable aesthetic while establishing fresh directions for future growth. Through market and consumer research, three key growth opportunities were identified, leading to a structured, top-down tiered approach to the product range. This strategy expanded Chilly's consumer base and unlocked new distribution channels.
The following is an overview of design concepts exploring possible areas for growth. All the work presented is purely conceptual and not intended for commercial use.
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CHILLY'S LIFESTYLE
Goal: create design solutions for a style-conscious consumer through
fashionable and culturally relevant lifestyle products.
fashionable and culturally relevant lifestyle products.
CHILLY'S KIDS & YOUNG ADULTS
Goal: create design solutions for kids through
highly appealing, fun, bold, and colourful products.
highly appealing, fun, bold, and colourful products.
CHILLY'S SPORT
Goal: create design solutions for the active Chilly's consumer that are energetic and vibrant.
SPORT GRAPHICS
SPORT SOLIDS
