KLABU SPORTS FOUNDATION - CYCLING COLLECTION
Creative direction, Graphic Design by Kelvin Govey,
in collaboration with Velor cycling.
Ever since KLABU began, many people have asked for cycling clothes to complement the popular sports shirts featuring the iconic geometric butterfly design. The KLABU community in Amsterdam has been growing, with many immigrants from Eritrea, a country where cycling is deeply valued, joining us. It only made sense to create a specially designed cycling kit for all KLABU supporters and refugee friends.
KLABU cycling launch campaign, created in partnership with Tosti Creative.
The cycling top and bib shorts were manufactured in partnership with Velor-Cycling.
With personal endorsements by multiple pro road racing cyclists such as Tom Dumoulin.
Social posts - photography by Kris Pouw. Selfie by Tom Dumoulin (bottom right).
