KLABU SPORTS FOUNDATION - AMSTERDAM SPIRIT
Creative direction and design by Kelvin Govey.
AMSTERDAM SPIRIT BADGE & JERSEY
With valuable input from the clubhouse community, the Amsterdam Spirit badge and sports kit were thoughtfully created to represent its members authentically.
The badge carries deep symbolism:
Heron & Pigeon: These diverse bird species symbolize the unity and inclusivity of the community, which is composed of individuals from various backgrounds and countries. Drinking Fountain: Inspired by the classic Amsterdam-style drinking fountains found in the city's parks, it signifies the gathering place where community members come together to engage in weekly sports activities, a meeting point of new and old friendships, while the water symbolizes vitality and life.
The shirt holds significant meaning:
KLABU Butterfly Print: Drawing inspiration from the intricate scales of butterfly wings, the butterfly design embodies freedom, transformation, and hope. The multi-coloured butterfly print signifies diversity and inclusion, serving as an identity that represents a sense of belonging for everyone.
Amsterdam Spirit Community
(The faces of some community members have been changed to protect their identity)