KLABU SPORTS FOUNDATION

Creative Direction - Product & Graphic Design by Kelvin Govey
KLABU is a sports foundation whose mission is to spark hope through the power of sport. 
Supporting the unbeatable spirit of refugees by building sports clubs in refugee camps and creating sportswear to raise funds.

KLABU BRAND IDENTITY
KLABU LOGO
BUTTERFLY PATTERN

KLABU's Signature butterfly pattern is inspired by the microscopic zig zag scales of a butterfly wings, continuing the brand narrative throughout all KLABU's products and communications.

KALOBEYEI SPIRIT 

TEAM BADGE
KLABU CLUBHOUSE KALOBEYEI - KENYA 2019

KLABU's first clubhouse was opened in Kalobeyei Integrated
Settlement, Northern Kenya, home to 36,000 refugees and local Kenyans.
Currently serving 11,191 members from thirteen African countries, and
led by the refugees and local community, creating 46 paid jobs.
KLABU CLUBHOUSE LESVOS 2021
 In partnership with Movement On The Ground refugee organization, KLABU is building a refugee clubhouse on the island of Lesvos, where in September 2020, a fire tore through the refugee camp, destroying shelters and facilities, including the previous club centre.
The mZinga app and wristbands digitally manage the sports library's inventory and 
product usage so that the KLABU can provide better member services and products.
mZinga means hive in Swahili.
PARTNERSHIPS
KLABU has achieved global recognition across the world for its work
in refugee camps and its iconic sports apparel, which has attracted global
media attention and support from other global organizations who want to
support KLABU in their mission.

SUPPORTING PARTNERS
KLABU COMMUNICATIONS
KLABU uses a wide range of communication tools to connect to its supporters and communicate its mission: website, social media, video, print, digital magazines, and retail p.o.s.
KLABU DIGITAL CONTENT
Supporting partners provide digital creation support to create websites and social media content.
Weiden+Kennedy / The Kennedys 
Spirit Of Kalobeyei Campaign
Wieden+Kennedy / Glass Works Music Video
EA SPORTS - FIFA '21
EA Sports supported KLABU by placing the Kalobeyei Spirit kit and 
KLABU products in the FIFA'21 video game.
In partnership with Avery Dennison, KLABU was able to provide the Kalobeyei clubhouse with
a solar-powered roof, Wifi, Satellite, TV, Playstation, and water tower, which not only provided 
much-needed resources but also enabled people to connect to the outside world 
via Wifi, and provide entertainment such as watching sports and children's educational programs. 
Via the PlayStation, they can play Fifa'21 with their own Kalobeyei Spirit kit.
Wifi and Satellite
Wifi and Satellite
Children watching tv
Children watching tv
Playing Fifa'21
Playing Fifa'21
KLABU x NIKE
NIKE EMEA and KLABU partnered to provide sports equipment to the 
KLABU sports libraries by providing social media support across its platforms, 
telling the KLABU story and amplifying the voice of the refugee athletes.
KLABU x Paris Saint-Germain
KLABU Has entered into a three-year partnership with French football club Paris Saint-Germain.
Together, KLABU-PSG will build a club centre in Cox's Bazar, Bangladesh, the world's largest refugee camp with a 1.2 million Rohingya refugee population. 
To celebrate the partnership announcement, KLABU and PSG created 80 customized away jerseys, sold through KLABU and PSG sales channels, including a promotional takeover of the front of PSG's des Champs-Élysées Paris store.
The shirt number 80 placed on the away jersey symbolizes the 80+
million forcibly displaced people worldwide.
Neymar da Silva Santos
Neymar da Silva Santos
Kadidiato Diani
Kadidiato Diani
Marcos Aoás Corrêa ‘Marquinhos’
Marcos Aoás Corrêa ‘Marquinhos’
Nadia Nadim
Nadia Nadim
Moise Kean
Moise Kean
Sara Däbritz
Sara Däbritz
NADIA NADIM - PSG WOMENS FIRST TEAM
Through the support of Nike and Paris Saint-Germain, The former Afghan refugee and role model, 
Nadia Nadeem has become an ambassador for KLABU.
Nadia Nadim with KLABU Ball - Le Parc des Princes - Paris
Nadia Nadim with KLABU Ball - Le Parc des Princes - Paris
Nadia Nadim wearing Kalobeyei Spirit Kit
Nadia Nadim wearing Kalobeyei Spirit Kit
Nadia Nadim wearing Kalobeyei Spirit Kit
Nadia Nadim wearing Kalobeyei Spirit Kit
Nadia Nadim - KLABU Products - Le Parc des Princes
Nadia Nadim - KLABU Products - Le Parc des Princes
DESIGN CONCEPT DRAWINGS 
Club Center and Mobile Sports Library
KLABU X PSG LAUNCH CAMPAIGN
To coincide with the announcement of the partnership with PSG
an exclusive shirt and campaign materials featuring PSG's athletes were
created for global press and social media as well as KLABU and
Paris Saint-Germain's retail stores.

ANNOUNCEMENT - GLOBAL VIDEO CAMPAIGN
KLABU - BUTTERFLY PRODUCT RANGE
Graphic & Apparel Design by Kelvin Govey
KLABU creates products to sell to KLABU's supporters and athletes; 
50% of all net revenue from product sales goes towards maintaining the clubhouses. 
On average, five refugees get access to sports for every product sold.
Dutch tennis player Robin Haase supported KLABU on the professional tennis circuit.
KLABU FOOTBALLS
Kalobeyei Spirit balls - hand-made by Alive & Kicking org, Kenya.
The world's only non-profit football manufacturer.
KLABU 2021-2022 football collection
PRODUCT OVERVIEW
Overview of the product design process for the KLABU butterfly collection
Hoody product images from Zalando's web store
LESVOS SPORTSWEAR
Coming 2022, KLABU will debut a new club sports kit for the refugees of Lesvos.
"LESVOS SPIRIT" 
The sports kit was designed using insights from the children in the Lesvos refugee camp, with their message of peace and freedom translated into a club identity and graphic print.
Lesvos Spirit Home & Away Kits
Lesvos Spirit Colour Studies
KLABU x KWAKU FESTIVAL AMSTERDAM
The Amsterdam Kwaku Festival is a street festival established in 1975
as a football tournament started by immigrants from Amsterdam. 
KLABU sponsored the festival's knock-out football tournament providing
the teams with sixteen variations of its butterfly-patterned football shirts.

OFF THE BENCH - AMSTERDAM SPIRIT
Every Tuesday evening, KLABU hosts a free sports activity for the undocumented asylum 
seekers in Amsterdam called "Off The Bench".
For many, this event provides much-needed relief from the worries of their life, a time and 
a place where they can come together with newfound friends, play sports and have fun. 

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